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/COVID-19 COMPASSION.
Your citizens need to hear from you now more than ever before! It is not the time to go silent on them or ignore the wider issue at play.
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To book your Skype consultation with us please message info@bespokebanter.com
RESPONSE.
Bespoke Banter have been creating content for global brands for almost 14 years, right at the very beginning of the digital content revolution and have of course observed many changes in social appetite. However, we believe that the global impact of COVID-19 will force a change in marketing and communications like we have never experienced before. Common practise will dramatically shift and make way for a more transparent and heartfelt approach to your social feed, tone and purpose. It was coming, somewhat slowly, and now it is here.
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WHAT TO DO NOW.
Branded social channels have a key responsibility at this complex time to acknowledge the global climate and share a humane response at these unprecedented times.
Continuing as normal and loading content channels with a message to buy more and buy now, will jar significantly with the overwhelming weight of a global pandemic and will fracture trust, loyalty and question intelligence.
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WHAT DOES YOUR SOCIAL VOICE SAY ABOUT YOU AS A BRAND AT THIS TIME.
We (the citizen) are looking at you (the brand) to help guide us, show us your truth, lock in compassion for people and planet first and drive a commitment to each other that far excels product messaging. Your next post, story, campaign or overall strategy is hugely important and requires careful thought and insight.
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ACTION.
Here at Bespoke we are now offering a non-binding free consultancy service to any brand who are curious and looking to work shop with our content experts on how to identify your authentic voice at this time, suggest how to be truly visible to your community and therefore participating in THE CONVERSATION affecting us all.
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ASK YOURSELF - HOW DOES YOUR BRANDED CHANNEL CURRENTLY MAKE YOU FEEL?
To book your Skype consultation with us please message info@bespokebanter.com
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TESTIMONIALS.
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“We have had a long-standing relationship with Bespoke Banter who continue to have a progressive view on content and work in partnership with brands to expand the conversation whether that be through creating content itself or hosting their infamous panel talks hosted so professionally by Scott. They have a unique ability to offer informed insight for their clients with a view to helping them make more meaningful content."
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- Emma Dawson, Director at Blanket Consulting
"Scott's charm, warmth, knowledge of the industry and those within it make for a dynamic combination both behind and in front of the camera - it is always a great pleasure to work with him."
Caroline Rush, Chief Executive of the British Fashion Council